Print Media Is For Older People Only. Says Who?

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According to a research house McPheters & Co., 19-34 year-olds actually read more magazines than people in other age groups. MarketingVOX reports that these results surprised even McPheters, but after comparing the results with a similar study conducted last year, the findings were confirmed. See for yourself:

So the belief that the younger generation would never pick up a newspaper or a magazine and would prefer Internet over other forms of media is simply incorrect.

In fact, the analysis showed that younger adults are about as likely to read national newspapers as those who are older.

Of course, this does not mean that the print media is not losing ground. But if it is, it’s doing so more or less evenly across all age groups.

About the Author

Andrey Milyan was the first editor-in-chief of Search Marketing Standard, the leading print publication covering the search marketing industry. He has been following and reporting on industry developments for over 10 years. Andrey now works in the paid search sector of a prominent search marketing agency.

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  1. From what I can see, more and more baby boomers and generation jones demographic are starting to come online. I mean look at sites like Boomj.com. This is a social networking site for a demographic that is supposidly NOT online. neilson/netratings had this to say about that demographic and internet usage. Surveys fielded in 2006 show that internet penetration among adults in the U.S. has hit an all-time high. Our latest survey, fielded February 15 – April 6, 2006 shows that fully 73% of respondents (about 147 million adults) are internet users, up from 66% (about 133 million adults) in our January 2005 survey. And the share of Americans who have broadband connections at home has now reached 42% (about 84 million), up from 29% (about 59 million) in January 2005.