Print Media Is For Older People Only. Says Who?
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So the belief that the younger generation would never pick up a newspaper or a magazine and would prefer Internet over other forms of media is simply incorrect.
In fact, the analysis showed that younger adults are about as likely to read national newspapers as those who are older.
Of course, this does not mean that the print media is not losing ground. But if it is, it’s doing so more or less evenly across all age groups.
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About the Author
Andrey Milyan (312 Posts)
Andrey Milyan was the first editor-in-chief of Search Marketing Standard, the leading print publication covering the search marketing industry. He has been following and reporting on industry developments for over 5 years.