According to a research house McPheters & Co., 19-34 year-olds actually read more magazines than people in other age groups. MarketingVOX reports that these results surprised even McPheters, but after comparing the results with a similar study conducted last year, the findings were confirmed. See for yourself:
So the belief that the younger generation would never pick up a newspaper or a magazine and would prefer Internet over other forms of media is simply incorrect.
In fact, the analysis showed that younger adults are about as likely to read national newspapers as those who are older.
Of course, this does not mean that the print media is not losing ground. But if it is, it’s doing so more or less evenly across all age groups.