My favorite of his eight suggestions was making title tags almost a breadcrumb kind of trail to indicate where exactly visitors are on your site… From the SERPs this will give folks a sense of where they’re landing, and quick hint that there is more to your site than a single page. He also suggests the use of the pipe: “|” for designating divides of information.
I also like his first suggestion – “Brand your traffic.” In this suggestion Fishkin has us thinking of the organic SERPs themselves as a medium in which we should already be thinking about communicating brand values and selling propositions.
It’s about having presence in the SERPs over the long term, so that repeat searches by the same investigator will see your consistent title tag format and learn to trust that your site will deliver to the expectations they have in the SERPs.
In short, every instance of your site’s presence online should serve the conversion.
You may have noticed that I like to end my SMSblog posts with a tidbit or two that could send your mind spinning sideways into new growth concepts. Or sideways into a three minute brain vacation
Today I’d like you to spend some time with the lengthy and well considered post from a philosopher of the independent online business builder – Aaron Wall. Read his Where do You Place Yourself on the Value Chain? slowly, with your pen out and your note pad at the ready. It’s long, but if you’re building personal web ventures it should help direct and reinvigorate your efforts.