Synopsis — Although you may often wish for more traffic to come to your site and consequently more clicks on your pay-per-click ads to bring them there, it makes little sense to bring a lot of traffic that has no intention to convert via a purchase of a product or service. It’s important not to lose sight of the fact that your primary goal is “quality” traffic, without which you may wind up having a lot of visitors but going bankrupt in the bargain.
In her article, “Pursuing Quality Over Quantity In Google AdWords Traffic,” Kim Clinkunbroomer explores this very dilemma and offers five crucial tips to help you identify areas in your Google AdWords account where you can trim and modify to bring about greater overall success. Kim provides screenshots to illustrate her points and make it simple for readers to implement the best practices she suggests.
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About the AuthorKim Clinkunbroomer (1 Posts)
Kim Clinkunbroomer is owner of ClinksWebService.com, a Google AdWords Partner Company working with online advertisers since 1999. Kim's expertise covers all things AdWords for small to large advertisers. To learn more about Kim and her services, visit www.clinkswebservice.com or contact her at email@example.com.