Continuing on the weekly infographic column for Search Marketing Standard, we turn our attention this week to different types of infographics that are effective. Contrary to popular belief, you cana��t just turn a graphic designer loose and have a comprehensive infographic that will be bringing you traffic, links, love and kisses throughout the web 10 minutes later
Therea��s much more to it than that. And wea��ll be going through some of the concepts that work, and work well. Todaya��s focus: what kinds of infographics do well on the web?
Unfortunately, thata��s not that easy a question to answer. We dona��t own and control the web and website visitors can be very fickle. Something we can approach is what kind of styles we believe will predictively perform.
Todaya��s style: the survey.
Most of us have participated in a survey at one point or another – either answering questions or building a survey to understand what our audience wants. Ever try reading survey results? It sucks. And certainly dona��t expect your C-level management to sit there bored to tears. Not with all of lifea��s other distractions.
Surveys are a great data input to fuel todaya��s infographics. Herea��s a great example of a survey conducted by Android app developer community Startapp.com where they polled their community to get a better understanding of what Android developers like:
A� 2012 StartApp
Obviously visually interesting, this infographic does a great job in pointing out key insights from the survey. It gives the reader a sense at a glance a glimpse inside the mind of an Android developer – even if the reader is outside of that tribe.
Whata��s your favorite infographic style? Let us know in the comments.