Any search marketer in the business longer than a few months has no doubt experienced a Quality Score smackdown — a sudden decline in Quality Score (QS) across a few keywords or even an entire account. Regardless of the scope, a smackdown is a demoralizing and frustrating experience. You can, however, fight back — knowing what to do in a QS emergency may save your account’s life!
Take back control over your campaigns. Learn all the quality score factors and what effects they have on your pay-per-click campaigns.
Now that you’ve enjoyed the detailed guide to Google Quality Score in our Spring 2011 issue of the magazine, look up the major factors that can affect your quality score at any time by downloading our printable quality score factors cheat sheet.