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I do believe that most of Wall Street does indeed not understand internet advertising. Couple that with “Algorithmic programs” from Comscore – which aren’t all that accurate, and you get the slash in Google prices… we’ll see what happens when Google releases their next quarter reports
The thought process here is quite off base. You are comparing a media spend projection wherein they guess at the cost of an ad placement versus raw data. That is apples to oranges and not even applicative here.
Focus on what data was presented here…click trails of paid search ads. ComScore hasn’t projected spend levels, they have presented data that suggests consumer behavior may be changing. If data that suggests consumer behavior is changing doesn’t mean something to you, I’d advise you to invest in Treasury Bills rather than risk your retirement funds on the Stock Market.
In an economy that’s sketchy to begin with, I think Google is certainly the victim of knee-jerk selling here. Traders like to panic with the slightest provocation and ComScore’s data, spurious or not, has the sway it does because people are looking for any performance indicators they can get their hands on. I think even had the ComScore numbers been up, but only slightly, for Google – the sell-off would’ve been the same.
I used to work for NexTag, and I know the CEO was way too cheap to spend 860million on ads. If NexTag spent that much on ads none of us would have been paid. The Nielson numbers are ridiculously wrong.