Can you get a first page ranking on Google in one month? Sometimes.
As a rule, you should never expect to see a brand new site in the top 10 of Google in less than a few months, or longer. Sometimes, however, it is possible to get the top spot in 30 days if all the conditions are right. There are no guarantees that your site will hold a high position for long, but it is always rewarding to claim a top space for a new site.
What are the factors that can push you to the top quickly? First and foremost, a domain name that exactly matches your keyword choice will take you a long way. This is one of the reasons that exact match domain names carry such a premium price on the aftermarket and on domain auction sites. As a caveat, it is best to get .com, .net, and .org sites versus .info or .biz domains, since search engines tend to give less trust to alternate extensions. Strangely enough, Bing doesn’t seem to have as many problems indexing variations including .cc, .ws, and .tv domains, so a higher volume keyword may get you a nice stream of traffic on this engine.
The other great thing about an exact match domain name is that Google may assume that people who do a keyword search are really looking for your website, so your site gets priority despite a worse linking, age, or SEO profile. In the language of search marketers, your site is matching up for a “navigational query,” so it is outside the realm of many SEO qualifications. If you have ever wondered why sites with minimal content are holding down good search engine positions, navigational query matching may be the answer.
Over the past couple of years, it has become clear that you don’t need to submit your site to Google, or even link to your site, to get it crawled, cached, and indexed. It is still a good idea to get links, and perhaps submit the site once, to make sure the spiders know you’re there, especially if you had an empty/parked domain for a while. If you have bought your domain name from someone else, and it has been parked for a while, adding the site to Google Webmaster Tools is highly recommended, since Google may be assuming the domain is still hosting a bunch of ads. Webmaster Tools may also indicate that the site is being withheld from the index, at which point you can get your re-inclusion request ready.
Niche sites and specific topics are the best candidates for rapid rankings growth, especially considering the use of exact match domain names. If you can find names that get a good volume, or have a high long-tail conversion rate, you could even create a series of specific-topic websites for lead generation, affiliate, or ecommerce sales. With enough patience and bandwidth, you can create a “farm” of autonomous websites that rank for specific keywords.
Under normal circumstances, you shouldn’t expect to see your site at the top of Google in a month, but it does happen, and you may be able to leverage a set of circumstances in your favor. Assuming that you can get an exact match domain name, add content, and start getting good links, you may be able to bypass the extended route taken with standard SEO projects. As always, getting to the top in a month does not guarantee that you’ll stay there, and we have seen cases where people peak in the rankings and then hold a #30 spot for 6 months before climbing back to the first page. Over the long term, there is still a lot of potential in having one or more sites with focused topics, but it is still rewarding and exciting to see your new site dominate the search engine rankings in record time.