Synopsis — On-page SEO is the cornerstone of search engine optimization, being one-half of the rankings equation (link building being the second half). It encompasses the items that a website owner can influence when trying to improving ranking on search engines, and covers things such as text changes, code changes, server settings, and other items. To help accomplish needed changes, a variety of tools have been developed, falling into three broad categories — stand-alone site crawlers, browser toolbars (and Firefox add-ons), and tool suites.
In his article, “Ranking Higher With On-Page SEO Tools,” Marios Alexandrou discusses the leading tools in each of these three categories and how they can help you improve your ranking. He then poses a series of questions to help you decide on and select the right tool for your particular situation.
The complete article follows …
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