Rapid Growth in Social Networking Sites Means New Job Acquisition Avenues

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During the last year there has been a huge swarm of traffic and overall usability regarding social networking sites. Although this might seem pretty obvious especially to the avid user and member of these networking sites, the actual statistical difference between the usage a year and a half ago and today is pretty amazing and opens doors to new avenues of networking. The growth of job networking sites in particular is in my opinion one of the most interesting developments in search since high speed.

Take a look at the graph below. It shows the statistical growth of the overall members of the social job networking site called LinkedIn. The growth in the social job networking sites like LinkedIn encourage a new type of job acquisition avenue that was not present online just 2 years ago.

linkedin

The power behind a job networking site like LinkedIn can bypass the typical employment sites like Monster, HotJobs and CareerBuilder in a powerful way. The standard job search engine is based on an classified ad, search and find protocol where employers put ads out for the end user to search and apply. LinkedIn creates a new avenue for its members to actually network with high level employees/business owners across the united states and other countries in many different job fields.

I see the future of social networking sites moving towards a blend of mobile search and social job networking. In the future there will be people sending their LinkedIn account profile via their BlackBerry when networking either in person or virtually. Although this may be feasible now, due to our mobile search hurdles we have not yet seen the climb or growth of the mobile side of social job networking mature to its inevitable climax.

According to eMarketer and SelectMinds:

“Young workers are more likely to view career networks as beneficial. Nearly three quarters of GenYers said they viewed these networks as very important, compared with 66% of workers age 30-39 and 61% of workers age 40+.”

As mobile search matures and the growth of sites like LinkedIn accelerates then the younger (and older, if they adapt) generation will soon find these types of sites more beneficial and could possibly kill the standard job search engine.

Below is a statistical break out of 5 major business oriented social networking sites and their current membership state as of 2006. I would recommend signing up for these as well ;-) . Also if you would like to network with my personal profile which I have not really done much with please check it out here.

Social networking sites are popular

Andrey: The change is coming and it will have an impact far beyond job search networks. In a few years, the Facebook and MySpace generation will enter the workforce. This generation is not afraid to click on links, knows how to get the most out of websites in general, and social media features specifically. They will look for jobs, buy cars, book vacations and take out mortgages for real estate purchases. They will want to do it faster, on the go and from any device, including cell phones. And when that happens, the good old website layouts and features will no longer cut it.

About the Author

Joe Whyte has been developing, managing and implementing successful, innovative, bleeding edge digital marketing strategies for Fortune 500 companies for over 7 years.

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10 Comments

  1. Joe, Excellent post. I recall speaking with a few SEO professionals who say that they get contacted by headhunters on LinkedIn on a regular basis. So it is definitely being utilized for that purpose. Boris

  2. As with any website on the net, having a social atmosphere brings that "stickiness" term that's been thrown around for years. Monster, and others like it, have a place in the job hunting market, but I do agree that as more and more younger kids mature, they'll find places like LinkedIn and Myspace a much easier avenue to find a job, especially since they're familiar with how to use its feature rich abilities. Good article Joe.

  3. good post Joe. I wasn't that familiar with LinkedIn but that sounds promising..

  4. Hey Joe, Excellent observations. I 100% agree that social networking sites are going to evolve into more than just 'social' sites. And you are right, Linked in has already started that ball rolling. As for the mobile search, we've got a long way to go, but am looking forward to the day I can electronically send my profile along instead of having to carry all these damn business cards!

  5. Great post Joe!

  6. Increasingly, the job-related social networking sites are behaving more like databases than real social networks where people know and trust each other. When a social networking site doesn't distinguish between who you know and who you don't, it doesn't offer any advantage over the traditional job sites.

  7. Linked In works for me and I'm a "Mom and Pop" Internet marketing, Web Design and SEO business (by choice. I'd like to hear any comments on eCademy ...... I'm a Brit living in the US and a "business trip" is always nice ;)

  8. I was not familiar with LinkedIn, but I will give it a look now...

  9. Hi, Great article - like the stats. I recently wrote a blog post about VC funding and Jobsearch 2.0. It includes a personal review of Web 1.0 job sites and tips on getting the most out of your LinkedIn profile. http://bub.blicio.us/?p=92 The Web 1.0 jobsearch sites are on their way out, as these job boards simply replicate the old practice of viewing a job announcement in the paper and snail mailing in your resume, but electronically. HR recruiters are still inundated with hundreds of applications and finding the right candiate is still like finding a needle in a haystack. Unsurprisingly most jobs are filled entirely through personal and professional networks. Career networking sites that can recreate these relationships online much more value than any Monster, Careerbuilder, and HotJobs - though these are still great sites for jobseeking resources. Different from many social networks like MySpace, Tribe, Friendster, LinkedIn has done a great job in creating a high level of trust between the users. The probability that the profile in question represents that person is very high, because it is a professional network, users are careful about who link with. LinkedIn's introduction system demands a level of scrutiny - most users will only facilitate intros between people they know and trust. Professional social networking sites are on the rise - in membership and in funding. It'll be interesting to see which ones survive.

  10. Progressively, the job-related gregarious networking sites are behaving author similar databases than sincere multiplicity networks where grouping bonk and syndicate each another. When a mixer networking place doesn't tell between who you bonk and who you don't, it doesn't offer any asset over the factitious job sites. ------------------------ Job Site .-= sandramartin´s last blog ..Automobile: Easy care saves Money & the Environment =-.