The Razor’s Edge – Web Analytics 2.0 Arrives

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Weai??i??re on the razorai??i??s edge today ai??i?? Occamai??i??s Razor, that is. With Avinash Kaushikai??i??s new book Web Analytics 2.0 finally hitting the bookstores, heai??i??s promoting ai??i?? well, at least as much as he has time for with his multiple full-time jobs and numerous other responsibilities and passions. Avinash is not popular just because of what he has to say ai??i?? his energy and sense of humor makes what could be a dry, dry topic into something anyone can get into and understand.

Avinash himself lays out the ai???chapter and verseai??? of the book on his blog this week. As he says, ai???It is not a technical book, though it will make you technically dangerous. It is not just a business book, though every dna strand in this book is more about online marketing than online analytics. It is not a hard book to read, though it is brain You know itai??i??s going to become a classic, but you may not know that all proceeds will benefit two very worthwhile charities, and thereai??i??s a contest too (check it out).

If you want to listen to Avinash talk a bit about the book just before he finished it, thereai??i??s a 25 minute podcast available on Six Pixels of Separation, where host Mitch Joel talks Web Analytics 2.0 With Avinash Kaushik.

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Of course, heai??i??s not resting on any laurels. Continuing his efforts, Avinash will be giving the keynote at the upcoming Search Insider Summit in Park City. Gord Hotchkiss recently spoke with him about the keynote in Search Insider Sneak Peek: The Three-For-One Keynote, where he revealed heai??i??ll be talking about The Gold In The Long Tail, Attribution Redefined, and Search Data Insights.

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Before long, Web Analytics 2.0 will become a dog-eared companion to its predecessor loc:es, loc:es, loc:es, loc:es, loc:es, loc:es. Web Analytics: An Hour A Day on MY bookshelfai??i??how about yours?

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About the Author

Frances Krug has worked in market research since graduating from UCLA with an MA and CPhil in Latin American history. As an editor and online content provider for the last 7 years, she currently is Associate Editor at iNET Interactive, where she also directs Search Marketing Standard's email marketing program.

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