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Reconsidering The AdWords Content Network
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About the Author
Rebecca Appleton (199 Posts)
Rebecca is the managing director of search engine optimization agency Dakota Digital a full-service agency offering SEO, online PR, web copywriting, media relationship management, and social media strategy. Rebecca works directly with each client to increase online visibility, brand profile, and search engine rankings. She has headed a number of international campaigns for large brands.
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Thanks for the great article. I want to add my personal experience about Adwords content network. Conversion tracking and content network reporting (including placement report) is a must. Do not use CPA (cost per acquisition) bidding that the system tries to make you use until you compare the both bidding calculations in depth. Try to get in top 4 average position on content network.
Nice article. I have tended to stick with PPC on google search only. But perhaps I should reconsider. One of my sites targets a health condition which strikes women of a certain age, much more than it does men. I believe you are saying that I can target sites with the content network using Google’s demographic feature. That has potential…
(Amazing how these old posts stick around and provide value, eh?)
- Ryan