Reconsidering The AdWords Content Network

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• by Rebecca Appleton in Pay-Per-Click

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TAGS: AdWords, Content Network, Contextual Targeting, Google, Keywords, Negative Keywords, Web Analytics

About the Author

Rebecca Appleton (84 Posts)

I am the operations director at SEO agency AppleJupp and trained as an online journalist. I head up AppleJupp'ssearch engine optimisation team which means being on top of industry trends, attending and speaking at conferences and testing new initiatives.

0 Comments

1. hazar says:

   December 20, 2009 at 4:23 pm

   Thanks for the great article. I want to add my personal experience about Adwords content network. Conversion tracking and content network reporting (including placement report) is a must. Do not use CPA (cost per acquisition) bidding that the system tries to make you use until you compare the both bidding calculations in depth. Try to get in top 4 average position on content network.
2. aimClear’s 2009 Daily Training Link Library » aimClear Search Marketing Blog says:

   January 1, 2010 at 5:15 pm

   [...] http://www.searchmarketingstandard.com/reconsidering-adwords-content-network [...]