Reconsidering The AdWords Content Network
About the Author
I am the operations director at SEO agency AppleJupp and trained as an online journalist. I head up AppleJupp'ssearch engine optimisation team which means being on top of industry trends, attending and speaking at conferences and testing new initiatives.


Thanks for the great article. I want to add my personal experience about Adwords content network. Conversion tracking and content network reporting (including placement report) is a must. Do not use CPA (cost per acquisition) bidding that the system tries to make you use until you compare the both bidding calculations in depth. Try to get in top 4 average position on content network.
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