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Reputation Management With Article Marketing
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About the Author
Rebecca Appleton (166 Posts)
Rebecca is the managing director of search engine optimization agency Dakota Digital a full-service agency offering SEO, online PR, web copywriting, media relationship management, and social media strategy. Rebecca works directly with each client to increase online visibility, brand profile, and search engine rankings. She has headed a number of international campaigns for large brands.
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Thank you for a very helpful post.
You mention “article marketing site[s]” as a place where one could add an article, but do you have/know of a list of article marketing sites available?
The question that comes up with article marketing is duplicate content. Some say it’s a non-issue due to the nature of content syndication and the fact it’s not on your site. But others say it can weaken the overall power of your inbound links from these articles. What are your thoughts?
I guess if your using article marketing for brand development and overall exposure, the link value issues are minor. I know you mention making subtle content changes for each site you’re submitting the article too, but how many websites is each submission site submitting to?
Follow me on twitter . . .
This was a very well written and intriguing article. You mentioned you were “of the opinion that you should tweak the article with a new intro and headline or re-worded title, first paragraph and conclusion each time the piece is added to a new article marketing site”, … I was hoping you might expand a bit … WHY do you have that opinion? On what, specifically is it based? Have you always advised as such, or does it have more to do with recent changes?
I’m a PPC marketer with a strong ability to produce content based on research … and I now also find myself running a full service agency (which I suppose, you might consider a competitor, in full disclosure) … I’m trying to better understand strategic article marketing and how it might fit into both my personal marketing plans, but also for our clients.
At your leisure,
Glenn
“Thank you for a very helpful post.
You mention “article marketing site[s]” as a place where one could add an article, but do you have/know of a list of article marketing sites available?”
Here is a post Rebecca made about a month ago:http://www.searchmarketingstandard.com/articles/2009/01/9-article-marketing-sites-to-try-in-2009.html. It should answer your question.