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Retargeting With Search And Display
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About the Author
Chris Stiner (24 Posts)
Chris Stiner is both a SEM specialist and DRTV media buyer at Koeppel Direct. With over 10 years of offline and online direct response marketing experience, he has a unique skill set and outlook on the synergies of multi-channel SEM direct response marketing.
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Hey Chris, nice article.. can you share some tips/suggestions on what media buyers should be thinking about when re-targeting their search visitors? Any ad networks you like dealing with better then others? I’ve started talking to Fetchback.com but that’s about as far as I’ve gotten so far. Any feedback you might have on actually implementing such a strategy would be greatly appreciated. Thanks!
[...] Retargeting 101 Search Marketing Standard’s Chris Stiner offer a quick, concise what-is-it? / how-do-you-do-it? on retargeting for both search and display. “Ad agencies and ad networks all offer some sort of retargeting,” he says, “and the common reason for doing this is clear.” It sure is. [...]
Nice article but should include some steps on retargeting how to.
[...] Retargeting 101 Search Marketing Standard’s Chris Stiner offer a quick, concise what-is-it? / how-do-you-do-it? on retargeting for both search and display. “Ad agencies and ad networks all offer some sort of retargeting,” he says, “and the common reason for doing this is clear.” It sure is. [...]
Hey Chris, great post. Just as you mentioned, retargeting can be very successful because it focuses on visitors who have already expressed an interest. So, if you redisplay your product, it can provide that extra push that leads to a purchase. Here’s a great resource that mentions 10 essentialretargeting tips.