Revisiting Social Media’s ROI: 5 Metrics That Matter

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Synopsis — As a special feature, we have an excerpt from Tamar Weinberg’s book The New Community Rules: Marketing On The Social Web. Tamar discusses the challenge of keeping track of and calculating the return on investment of involvement in social media. By concentrating on five specific metrics, she illustrates the reasoning behind why each is essential to the task and provides details on the means to use to get the most out of them. By finding out what is important and how to go about tracking it, you can decide if and — more importantly — how to make the most of the time you spend developing your business’s social media campaigns.

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About the Author

(2 Posts)

Tamar Weinberg is one of the industry's top experts in social media, having been a well-known blogger and staple on the conference circuit for many years now. Tamar recently published her first book, The New Community Rules, which focuses on the milieu of social media and how marketers can best use the new social space. Tamar blogs at Techipedia.com. Her Twitter account is @tamar.

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