You may know all the arguments for implementing rich snippets throughout your website, and you may even have a website that is perfectly positioned for benefitting from their full use (you have a travel blog where you concentrate on eating your way through every country in the world), but it can be a lot of hard work to ensure that the correct HTML formatting is put in place to reap all the possible positive search engine attention. See the Nuts & Bolts Of SEO article on Rich Snippets earlier in this issue for more information.
If you use WordPress for your blog or site, there are plug-ins that can help. Here are five possibilities:
1. Microdata for WordPress — This free plug-in that integrates in as a button on the TinyMCE Editor (in the Media Buttons Editor area). It lets you generate HTML5 microdata code in your posts and pages by choosing the type of data you want to include, the properties of that data type, and then filling in the values. Types of data (schema) are currently limited to six — Event, Person, Organization, Review, Place and Product — but you can add custom properties to those already shown for each schema via PHP. (Source: www.optimum7.com/internet-marketing/web-development/microdata-for-wordpress.html)
2. Rich Snippet Creator Module of SEO Ultimate WordPress Plug-In — SEO Design Solutions created the very popular SEO Ultimate plug-in which has a module for creating rich snippets, but it only applies to the “event” schema or data type. Configuration is easy, with usually only the rating scale still needing to be set up. Ability to match WordPress categories with posts that indicate reviews means that even older posts can be set up as rich snippets. (Source: www.seodesignsolutions.com/wordpress-seo/)
3. Schema For WordPress — This plug-in works to mark up existing content in your WordPress blog. After installation, you activate the “Schema for WordPress” button just in front of where you wish the code to be placed and choose the appropriate items from the drop-down for the properties. Can be a little confusing in application and final appearance for those not used to working in HTML, as attention needs to be paid to placement of div/span codes. (Source: schemaforwordpress.com/)
4. EasyRecipe — Designed exclusively for use with the “recipe” schema/snippet, once installed, access this plug-in via an icon in the Upload/Insert media icon area. Follow the simple instructions to complete the “add a new recipe” form and all necessary microformat tags will be added. Nice visual representation result. There’s even a button to run the finished product through Google’s Rich Snippet tool to see how it will appear there. (Source: wordpress.org/extend/plugins/easyrecipe/)
5. Micro Anywhere — This plug-in makes it easy to format and produce content describing events and contact information. Choosing either an event or contact button from the WYSIWYG editor opens a form to input the required properties. Output is a “human readable” paragraph with the appropriate microformat. Still under development, but definitely could be a timesaver. (Source: wordpress.org/extend/plugins/micro-anywhere/)