Search Engine Conspiracy?

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Conspiracy theories are great – although some are just way off center; others I find hard to debate. I have met people who have spent considerable time conjuring up some ridiculous conspiracy plot that are more revealing of their psychological issues than of any possibly real scenario.

Nevertheless, the other day I overheard a conversation about Google and how advertisers will not use their Analytics or Optimizer products because of the “big brother” fear. At other times, I have heard website owners claim that Google wiped out their business overnight through some diabolical plot to support other “preferred’ websites.

Who knows…certainly I suppose undercurrents lurk mysteriously in the unknowns…it seems to be happening in politics lately where bribes, influences and other pressures force less than ethical decisions. But I am not sure I believe the big brother fear or the other conspiracy theories. The bigger you get the greater level of scrutiny you receive from governmental and watch dog groups.

For me, I’ll happily use Google Analytics , Optimizer and any other quality product they launch to make my clients more and more money and leave the conspiracy theorists to their own beliefs. What about you – do you believe in the conspiracies?

About the Author

Kevin Gold is Director of Internet Marketing at iNET Interactive, a social media company operating prominent online communities for technology professionals and technology enthusiasts. Kevin is a frequent contributing author to multiple publications including Search Marketing Standard, Practical eCommerce, DIRECT, Entrepreneur.com, ConversionChronicles.com, About.com, and On Target (Yahoo! Search Marketing newsletter).

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  1. I've read a lot about the hoops people jump through to hide things from Google -- hiding Whois data, incorporating a company for each site, using different AdSense publisher IDs for each site, creating multiple Webmaster Tools accounts, etc. Being the lazy sort, I figured I'd take the opposite path and let Google see everything. And if there is a conspiracy, maybe Google will reward new sites of mine with a trust boost because previous sites have all been clean :-)