Search Engine Market in the UK
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Google dominates the UK search market. Surprised? Unlikely. According to Hitwise, Google held 79.38% of the British search market in April 2007 – not leaving much room for anyone else. And while Ask is pretty close behind MSN in current market share, the UK does not have a “big three” as the US does: we have Google and “another three.”
The Hitwise study of April 2007 showed the search engine market share in the UK divided as follows:
- Google 79.38%
- Yahoo 7.72%
- Microsoft 5.28%
- Ask 4.87%
- Other 2.75%
About the Author
Andrew Girdwood (1 Posts)
Andrew, Head of Search at bigmouthmedia, is responsible for the continued development of the agency's ground-breaking search marketing service for major clients. A true digital marketing devotee, and with several industry awards to his name, what Andrew doesn't know about search isn't worth knowing. "USA@bigmouthmedia.com"