Getting Your Search Engine Optimization Campaign Off The Ground

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• by Rebecca Appleton in Organic
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About the Author

Rebecca Appleton (173 Posts)

Rebecca is the managing director of search engine optimization agency Dakota Digital a full-service agency offering SEO, online PR, web copywriting, media relationship management, and social media strategy. Rebecca works directly with each client to increase online visibility, brand profile, and search engine rankings. She has headed a number of international campaigns for large brands.

2 Comments

1. Yahoo! Search Marketing Blog » Ad News and Views from Around the Web says:

   May 12, 2010 at 5:29 pm

   [...] You want to do search engine optimization, but where do you start? Search Marketing Standard’s Rebecca Appleton offers four tips: Decide if you can afford it; decide whether in-house or outsourced SEO is better for you; how to [...]
2. aj says:

   May 14, 2010 at 11:56 am

   I think where most people fail is by picking the wrong keywords. They just assume they have the best KW without using PPC to actually test it. Then when they do rank it is not what they expected and they just spent a ton of money to do so.
   .-= aj´s last blog ..Twitter Hits The Reset Button =-.