Search Engine Strategies San Jose 2006, August 7-10 at The San Jose Marriott, is gearing up to be a power-packed week for search engine marketers. Of the 73 sessions at this summer’s event, nearly 40 percent are new to the San Jose venue. That fact, as well as the Google Dance, are the two primary reasons for my attendance. I will be covering many of the sessions for Search Marketing Standard’s Blog throughout the week, and look forward to keeping you informed.
Many of the sessions and topics are similar to the New York and Chicago venues, although there seems to be a growing interest in leveraging social media and online communities for search. As search engine marketing (SEM) grows in popularity and acceptance by big brands, so too does the interest in multi-channel metrics and reputation management. For companies with an e-commerce component, there are a handful of tactical sessions. Additionally, look forward to the latest on video and news search.
Look for Search Marketing Standard’s coverage of Search Engine Strategies San Jose 2006 starting August 7th. See you at the show or on the blog.