Search Marketing Evolution Reflected In Annual SEMPO Survey

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Synopsis – The sixth annual SEMPO results (2010) revealed some interesting trends in search engine marketing. As Marc Engelsman discusses in his article “Search Marketing Evolution Reflected In Annual SEMPO Survey,” the rate of change in search engine marketing tactics can be blindingly fast in some instances and relatively sedate in others. Covering the major findings in this short bite from the extensive results that result from this important annual “state of the union” report, Marc concentrates on changes in social media marketing, paid search versus SEO, and sources of budget “poaching.”

As the time comes for this year’s survey, it’s a good time to be reminded of the highlights from the 2010 results!

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