The Spring 2007 issue is almost here! We are currently adding the finishing touches and soon it will be ready to hit the snail boxes across the world. Here is a quick teaser:
Tackling the Shopping Cart Abandonment Rate – Kevin Gold takes a look at the alarming shopping cart abandonment rates and provides some strategies on how to recover your customers.
5 Strategies to Preserve Your Website’s Link Equity – Jaimie Sirovich, the co-author of the upcoming SEO book, provides 5 surefire ways of preserving your link equity.
Collect Leads and Make Your Clicks “Stick” – have you ever wondered how to launch a successful lead generation campaign through PPC? Bryan Todd, Perry Marshall’s associate, has a few good suggestions.
The Top 10 PPC Mistakes to Avoid – so you think you know everything there is to know about PPC advertising? Think again. Jay Lipe goes over the most important mistakes to avoid in your pay-per-click campaigns.
Finding the Right Search Marketing Firm – you wouldn’t believe how many people ask us to recommend a good search engine marketing firm. The success of your search engine marketing campaign is in the hands of these companies so choose wisely. Scott Gardner has a few helpful tips.
Why Should You Attend SEM Conferences? – Kent Lewis takes a look at the benefits of attending the SEM events.
Cultivating .edu Backlinks – everyone knows that search engines like Google put a lot of value on the links from .edu websites. So how can you get your hands on a few of these? Begging might now work… Roger Montti takes a closer look.
We have also added a brand new section, called Industry Analysis. In this section, leading SEM experts discuss the state of the industry and make educated guesses as to where it is heading. Some of the topics covered are:
From SEO to MAD SEO by Donna Fontenot
Search in 2007 by Steve Mansfield
2007: Time to View Search Holistically by Chris Boggs
and many others…
Big thanks to everyone who helped to put this issue together. We couldn’t have done it without you.