Synopsis — Search engine marketing involves many more types of optimization in addition to the basic search engine optimization, or SEO, that most are familiar with. One such variation is conversion rate optimization, which is the process of figuring out where conversions could be increased on your site and then designing and implementing fixes to do so. It’s almost another side of the coin, where the goal is not directly to increase traffic, but rather to increase the efficiency of one’s advertising and taking care not to miss any opportunity to make the most of the traffic that your search engine optimization efforts have helped to increase.
In his article “Secrets Of Conversion Rate Optimization,” Andrew Follett discusses this process, laying out a basic three-step process to (1) identify barriers to conversion; (2) create potential solutions; and (3) test and measure the results. The article is chockful of tips and guidelines in each of the three steps, providing a blueprint for setting up a framework for quick, effective, and affordable optimization of the conversion rate of your website.
The complete article follows …
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Improving conversion is the most difficult task in any business, whether it is web conversion or converting a shop visitor into customer. Thanks for highlighting on the topic wisely.