Selling Online in Web 2.0: Video + Long Copy

My personal key take away was:

“Salesletters that have videos are going to increase over time. In fact, those with mini-infomercials embedded throughout not only are showing to be more effective in terms of sales but also will become increasingly popular, too.We first started to see this with videos used for testimonials on a salesletter, or with “tours” that showcase the product being sold. But now, we’re seeing copy-writers and marketers getting increasingly creative in how they incorporate videos in the sales experience.”

And folks, with video and audio search engines like PodZinger that create textual transcripts for their index, your video efforts could well become your biggest money maker moving forward.

Selling with video is nothing new. Copywriters learning to sell with online video IS. Fire up your cameras. Practice on your eBay listings. Roll cameras and sell!

read:
The Death of the Long Copy Sales Letter
The Death of the Salesletter: Web 2.0 and Its Impact on the Future of Internet Copy (PDF) []

About the Author

Garrett French (53 Posts)

Garrett French is the co-founder of Ontolo, Inc., co-creator of the Ontolo Link Building Toolset, which uses your target keywords to find and grade link prospects. The Link Building Toolset reduces link prospecting and qualification time, letting you focus on the most important part of link building: relationships. He's also the co-author of the Ontolo Link Building Book.

2 Comments*

  1. Keith Lee says:
    January 9, 2007 at 11:44 pm

    I can’t agree with you more.
    Video and infomercial is the way to go, but long sales letter still has its value and effect.

  2. Alexander Lazarev says:
    January 22, 2007 at 11:41 am

    Agree with Keith Lee, long sales letter still has effect and not dead…foe example look for seo software sites

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