My personal key take away was:
“Salesletters that have videos are going to increase over time. In fact, those with mini-infomercials embedded throughout not only are showing to be more effective in terms of sales but also will become increasingly popular, too.We first started to see this with videos used for testimonials on a salesletter, or with “tours” that showcase the product being sold. But now, we’re seeing copy-writers and marketers getting increasingly creative in how they incorporate videos in the sales experience.”
And folks, with video and audio search engines like PodZinger that create textual transcripts for their index, your video efforts could well become your biggest money maker moving forward.
Selling with video is nothing new. Copywriters learning to sell with online video IS. Fire up your cameras. Practice on your eBay listings. Roll cameras and sell!