Looking back over the last few years, it looks like our industry has begun to show signs of maturity.
At this point, we have our own organization (SEMPO), our own radio station (WebmasterRadio), our own publication (yours truly), potentially a future video broadcasting channel (kudos to WebProNews for doing their latest video interviews – I think they are on to something really great), as well as a myriad of books out there that explain all the nitty-gritty details of search engine marketing.
To me, all of these things are signs that SEM is becoming more of a “stable” marketing channel along with the more traditional forms of advertising (radio, print, TV). Furthermore, these channels serve to educate business owners and executives on the importance of SEM.
As a recent SEMPO study showed, more and more companies are beginning to take this seriously and realize that they need to employ PPC and SEO to get the most out of online advertising. This is good news for everybody in the industry, as it means more demand for SEM services.
And hopefully it benefits potential clients as well – since now there is more and more information available to them.