SEM Industry Trends

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I have been attacked these past couple of days with dozens of statements regarding the speed at which the search engine marketing industry is moving. People have told me that it is moving so fast that it is impossible for us to cover. I’ve been thinking about it over the weekend and I have to ask this important question – “For whom is it changing?”. After visiting several forums that have to do with search marketing, I realized that it is not moving at the same speed for everyone. Take a look at these:
SitePoint Search Engine Optimization Forum
Cre8aSite Search Engine Optimization Forum

Just to sum up, here are some of the latest thread topics: “Is there a limit for keywords in meta tags?”, “Which combination of keywords is the best?”, “SEO prices and services”, “Website Testing Tool”. Wait a minute. Let me get this straight. People are still talking about these things? But why? After all, there is Google Video Search and MSN just started beta testing their adCenter in China! Seems to me these are not on the list of questions an average website owner has on his/her mind.

Marketing experts are so far away from 98% of the rest of marketers out there that they seem to regard important information as boring, intuitive and even “crap” (believe it or not, but I saw that on one of the blogs).

You might agree with me here or you might not. I guess it will depend on who you are and what your relation is to the search marketing industry. This post is partially a reply to those professionals who asked me about this and partially just my brainstorming on the topic.

About the Author

Andrey Milyan was the first editor-in-chief of Search Marketing Standard, the leading print publication covering the search marketing industry. He has been following and reporting on industry developments for over 10 years. Andrey now works in the paid search sector of a prominent search marketing agency.

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One Comment

  1. Criticism of the magazine may be a bit unwarranted as the first issue isn't available yet.

    I believe I'll wait until I can review a copy before judging the coverage.

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