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Good job as usual…however, I’m much more bullish on Facebook & bearish on Linked-In than you…I think Facebook will adapt for business much better than Linked-In will adapt for social media.
Excellent and insightful, Kent.
I have to say, I’m also a big fan of LinkedIn. Though not built on as social a framework as Facebook, LinkedIn no doubt works, and works well. Even with moderate activity, you get good, bottom-line results using the service.
As for Google: I believe they’ve opened THE single most exciting opportunity for businesses looking to radically enhance their online reputation. Universal Search is the baby, and it’s only bound to get better. I believe it will create big new advertising opportunities for companies focused on natural search.
Thanks again, and cheers to a phenomenal ’08!
Mark Alan Effinger
RichContent.tv
In regards to the mobile channel its definately going to be a better year than 2007. But, its activity as of late has been on “strategy” and “Planning” many brands are trying to determine their way while the savvy (as you correctly state restraunts, bars, retailers) figure this “mobile thing” out for everyone else.
However, I would say the paid search on mobile is one that is more in line with “traditional” advertising brands that allows them to “participate” in the mobile space but not really go all in quite yet. Its easy to buy ads and say you are doing a “pilot” and its another to jump all in.
When we see those big brands pushing major mobile promotions, campaigns and new exicing mobile content then we know its here to stay.
Being a partner in a mobile marketing company I’m betting that 2008 is the year we see larger numbers cross over from just playing to full participation!!
Great article,
Tom Walls
God, I hope your third prediction is realized in 2008. It got to the point where by the end of the year, I dreaded the days when I had to manage my accounts in any engine except Google. A tool like that would easily be my most welcome change in the industry this year.
Nice job even taking this on Kent. I agree with most of what you see happening and would only add that Asia will see the tremendous growth in online marketing and search marketing in particular.
I think APML is certainly the way to go but it will take a long time to become viable and don’t know about the early adopters you mention. Of course with disappointing results and privacy issues from behavioral target marketing maybe that will be what it takes to get things moving.
Yes I Google myself but don’t like what I see. Apparently I’m a cold blooded killer, yikes. Great showcase for reputation management I suppose.
I am particularly interested in APML… this has great possibilities among information seekers. In the Internet information age when we have access to all knowledge how are we to cut through the thicket to arrive at what is true for our purpose.
When we know it all… do we know anything?
This is the great information paradox that the Internet is quickly spawning. I’ll be keeping my eye on this technology.
Charles Heflin
SEO20/20
As a vendor of PPC management software across networks, we (Adapt) also hope that Google doesn’t come up with a cross-network PPC Manager!