SEMMY Finalists Make For Great Reading

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The finalists in the annual SEMMY awards are up on the site, and there’s a great collection of insightful reading that has made it to the finals. Voting closes at the end of today, so if you haven’t yet taken the plunge, head on over and do some reading!

The categories range across the board, but one category that many of us don’t spend enough time looking into is “Search Tech.” Why? Because many of us consider ourselves to be marketers, not techies. When faced with an article about information retrieval and heuristics, we feel the need for some Tylenol.

The cool thing about the finalists in the Search Tech field for the SEMMYs is that they are an easy way to dip your toes into the waters of technology without becoming overwhelmed by terminology.  Here are the finalists:

The SEO geeks guide to information retrieval - David Harry of Huomah – offers up an extensive list of resources of every aspect related to technology and search that you could imagine. Organized by area of interest, it’s a great place to catch up or get started.

URL Confusion and How To Fix It - Mark Fillmore of The Search Agents – great grid illustration of the general causes and solutions for URL confusion.

Google I/O: New Advances In The Searchability of JavaScript and Flash, But Is It Enough?Vanessa Fox at Search Engine Land – catches us all up on the continuing saga of Google’s attempts to deal with indexing JavaScript and Flash content included on websites.

I’m off to place some votes, as I’ve been fitting in some time to read entries over the last week or so, and have a pretty good idea of which articles I think are the best of the year. We’ll see how many others agree with my choices!

About the Author

Frances Krug has worked in market research since graduating from UCLA with an MA and CPhil in Latin American history. As an editor and online content provider for the last 7 years, she currently is Associate Editor at iNET Interactive, where she also directs Search Marketing Standard's email marketing program.

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