SEMMY-Super-Fantastic Reading

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There’s nothing “semi” about the quality of the reading to be found amongst the nominees for the annual SEMMY awards. The nominee listing just went up a couple of days ago, and will be cut down to finalists and then winners over the next few weeks.

The SEMMYS, for those of you who aren’t familiar with the acronym, are awards presented to the writers of what are judged to be the best article or blog post from 18 categories of online-related topic, such as SEO, PPC, Social Media, Google, etc. The nominees and finalists are chosen by committee and winners are decided by online vote. This year there are 139 authors who have been nominated, many of them more than once or in more than one category.

In past years, I’ve waited until the finalists were announced and the awards were awarded and the congrats given out, and then read the pieces that received the most votes as the best article/blog post in its field in the past year. But this year I stopped by the site to look at all the nominations and, not surprisingly, have discovered enough fine reading to keep me occupied for some time. True, I’ve already read many of the nominated posts, enjoying them when they first came out through the year. But there are many, many other posts here that I don’t recall or only vaguely recall, making this an exceptional source indeed.

I suggest you head over to the site and, at a minimum, look at the articles nominated in your special field of interest. Read some if you have time or mark them for future reading. Then look at the articles nominated in areas you don’t spend a lot of time exploring — as some of the top posts in those areas in the last year, they are likely to be filled with exactly the kind of info you need to know. How can you resist? The titles range all the way from the pretty predictable “10 Steps To Advanced Keyword Research” (written by Rand Fishkin of SEOmoz) to the in-your-face “You Know What? F*** SEO” (written by Robert Garcia of Rumblepup) in the Rant category.

There’s lots of gold here. I’m looking forward to seeing who wins, but I’m also looking forward to taking a look at a lot more nominees this year than in past years and maybe deciding to add a few more blogs to my regular reading list.

About the Author

Frances Krug has worked in market research since graduating from UCLA with an MA and CPhil in Latin American history. As an editor and online content provider for the last 7 years, she currently is Associate Editor at iNET Interactive, where she also directs Search Marketing Standard's email marketing program.

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