SEO Primer To Kick Off 2011

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We all fall victim to going after the next big thing while forgetting the basics.  I was having a conversation the other day with a marketer about an upcoming local television campaign she was planning to run.  I was explaining how her target audience is known to multitask with a smartphone or laptop propped up on their lap while watching TV.  I suggested that she keep the television ad to one message, one offer, so it is simple, and then to keep consistency and relevancy with that message and offer on the website.  Pretty basic  – but with so much whirling around in our heads – it’s easy to forget.

So, with the kick off of 2011, here is a short SEO primer to keep the basics in mind.  Enjoy!

6 On-Page SEO Basics Revisited

5 Tasks Toward Planning A Manual Link Building Campaign

Creating A Single Sitemap For Multiple Content Formats

Internal Linking: Recouping Your Site’s Hidden SEO Value

How To Create A News Sitemap For Higher Google Rankings

Getting Your Search Engine Optimization Campaign Off The Ground

NEW! Search Marketing Standard has launched the “Nuts and Bolts of SEO” – learn how to attack and conquer search engine optimization with easy-to-follow checklists.  Become a subscriber to get access.

About the Author

Kevin Gold is Director of Internet Marketing at iNET Interactive, a social media company operating prominent online communities for technology professionals and technology enthusiasts. Kevin is a frequent contributing author to multiple publications including Search Marketing Standard, Practical eCommerce, DIRECT,,,, and On Target (Yahoo! Search Marketing newsletter).

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