Comments on: Seven Habits of Highly Effective SEM, Part III: Creating the Right Ad Text http://www.searchmarketingstandard.com/seven-habits-of-highly-effective-sem-part-iii-creating-the-right-ad-text Fri, 10 Feb 2012 15:42:14 -0500 hourly 1 http://wordpress.org/?v=3.3 By: Search Marketing Man http://www.searchmarketingstandard.com/seven-habits-of-highly-effective-sem-part-iii-creating-the-right-ad-text/comment-page-1#comment-1705 Search Marketing Man Wed, 13 Oct 2010 06:13:59 +0000 http://www.searchmarketingstandard.com/articles/2008/07/seven-habits-of-highly-effective-sem-part-iii-creating-the-right-ad-text.html#comment-1705 Your are absolutely right to focus on both CTR and Conversions when comparing ads. However, one could argue that CTR should be assigned a higher weight given how important it is to your keyword / ad's Quality Score. Your are absolutely right to focus on both CTR and Conversions when comparing ads. However, one could argue that CTR should be assigned a higher weight given how important it is to your keyword / ad’s Quality Score.

]]> By: Quality Hotels http://www.searchmarketingstandard.com/seven-habits-of-highly-effective-sem-part-iii-creating-the-right-ad-text/comment-page-1#comment-949 Quality Hotels Tue, 23 Mar 2010 12:33:23 +0000 http://www.searchmarketingstandard.com/articles/2008/07/seven-habits-of-highly-effective-sem-part-iii-creating-the-right-ad-text.html#comment-949 This is a great blog article highlighting the fundamentals of SEM ad text. If you don't mind I will bookmark it and refer to it at a later date. Many thanks. .-= Quality Hotels´s last blog ..<a href="http://www.princehotels.co.uk/component/content/article/15-misc/99-prince-hotels.html" rel="nofollow">Prince Hotels</a> =-. This is a great blog article highlighting the fundamentals of SEM ad text. If you don’t mind I will bookmark it and refer to it at a later date. Many thanks.
.-= Quality Hotels´s last blog ..Prince Hotels =-.

]]> By: Gemking http://www.searchmarketingstandard.com/seven-habits-of-highly-effective-sem-part-iii-creating-the-right-ad-text/comment-page-1#comment-948 Gemking Wed, 01 Oct 2008 13:56:07 +0000 http://www.searchmarketingstandard.com/articles/2008/07/seven-habits-of-highly-effective-sem-part-iii-creating-the-right-ad-text.html#comment-948 I like this article very much. Many people who involved in PPC mangement are only considering the CTR as a main thing but they never think about the conversion rate or other stuff involved in PPC like cost per conversion, CPA etc. In my point of view, we should consider all the above factors to measure the success of top performing ads. GemKing I like this article very much. Many people who involved in PPC mangement are only considering the CTR as a main thing but they never think about the conversion rate or other stuff involved in PPC like cost per conversion, CPA etc. In my point of view, we should consider all the above factors to measure the success of top performing ads.

GemKing

]]> By: Steven LaLonde http://www.searchmarketingstandard.com/seven-habits-of-highly-effective-sem-part-iii-creating-the-right-ad-text/comment-page-1#comment-947 Steven LaLonde Fri, 26 Sep 2008 02:14:09 +0000 http://www.searchmarketingstandard.com/articles/2008/07/seven-habits-of-highly-effective-sem-part-iii-creating-the-right-ad-text.html#comment-947 I particularly like your point when it comes to testing ad text. Many people simply optimize ad texts for CTR...big mistake. Others test for conversion rates. Very few understand and follow the CTR X Conversion Rate calculation when testing ad texts. THIS is the way to find the real top-performing ads! Steve LaLonde I particularly like your point when it comes to testing ad text. Many people simply optimize ad texts for CTR…big mistake. Others test for conversion rates. Very few understand and follow the CTR X Conversion Rate calculation when testing ad texts. THIS is the way to find the real top-performing ads!

Steve LaLonde

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