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Great post. We are actually seeing the same trend. And we love it. Many of our new clients are professionals (doctors especially) trying to navigate the internet. Just yesterday I ran across a new “access the doctor by email” service on a health care provider’s site. It makes total sense to open the portal to your practice by marketing on the web.
Lise
Lise’s last blog post is: http://www.companystoryandbrand.com/2010/10/07/small-and-nimble/