You are currently browsing comments. If you would like to return to the full story, you can read the full entry here: “Shipping Promotions for E-Commerce”.
Shipping Promotions for E-Commerce
New to the Search Marketing Standard Blog?
Subscribe to our blog via our RSS feed and receive updates and tips.
WHAT’S NEXT?
- Read more Online Retail Marketing articles.
- Subscribe to our weekly newsletter for practical how-to, industry stats and expert advice.
- All articles are available for republishing as long as you provide a link back to the original article.
- Become a premium member to get the print and digital magazine and premium content.
About the Author
Kevin Gold (78 Posts)
Kevin Gold is Director of Internet Marketing at iNET Interactive, a social media company operating prominent online communities for technology professionals and technology enthusiasts. Kevin is a frequent contributing author to multiple publications including Search Marketing Standard, Practical eCommerce, DIRECT, Entrepreneur.com, ConversionChronicles.com, About.com, and On Target (Yahoo! Search Marketing newsletter).
2 Comments
Share Your Thoughts
GET PUBLISHED
Looking to promote your business and grow your industry credibility? Come write for us!
SIGN UP
Kevin, nice to see an example from a real client. I find it surprising that people would not see the financial benefit in choosing free shipping with conditions, but perhaps the average customer felt they would be ordering less than $25 worth of products?
As far as the second example goes, I wonder if you think that sometimes the reason that people respond to the faster shipping scenario versus free, but slower, shipping is tied to an impulse online buy? In other words, if you have decided on the spur of the moment to purchase something that you might not otherwise have bought, you likewise want to have it delivered as soon as possible and thus cost is not the prime motivating factor?
I have written an article on a similar vein and I’d say your guess is no longer a guess but a reality when it comes to shipping issues. People generally abandon their shopping carts halfway when they see very high shipping costs, and get encouraged when they see that it’s free. Shipping cost is one of the top reasons why people buy so if merchants have resolved this issue then they will experience an increase in their conversion rate.