ShoppingCartAbandonment

Shopping Cart Abandonment — Not Just A Holiday Season Problem

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With the 2012 Holiday shopping season history, you may be tempted to relax, count your pennies, and congratulate yourself on the success you had in convincing online shoppers to purchase your products for their gift-giving and celebrations. Others may be crying in their beer about lost opportunities, mistakes they made, and places where their competitors outdid them in attracting buyers and website visitors.

However, whichever scenario fits the results of your efforts over the last few months of online marketing, if you sell products that involve a shopping cart experience for your prospects and customers, you can’t afford to ignore the almost-certain existence of abandoned shopping carts on your site and the lost revenue they represent. It’s a perennial problem, but there are solutions. InFifthGear has put together a nice infographic that spells out the problem in detail and offers some tactics for dealing with it. Don’t let another holiday season creep up on you without anticipating — and finding a way to mitigate — the abandoned shopping cart on your website in 2013.

ShoppingCartAbandonment

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About the Author

Frances Krug has worked in market research since graduating from UCLA with an MA and CPhil in Latin American history. As an editor and online content provider for the last 7 years, she currently is Associate Editor at iNET Interactive, where she also directs Search Marketing Standard's email marketing program.

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