Looking For A Shopping Cart Solution?

2 comments

If you are looking for a shopping cart solution for the first time, or are thinking about finding a new solution to your current one, it’s a jungle out there. There are so many different possibilities, ranging from the most basic to extremely complex. Much depends upon your needs, of course, as someone looking for a cart that will handle a product line that is only 1 or 2 possibilities will likely have fewer “must haves” on their feature list than someone with a site that sells a variety of different items in different categories. Other variables could involve what type of shipping is involved — online only (downloads, etc.), off-line physical shipping, or a combination of both. Even within shipping options, you may need a cart that can handle foreign currency and foreign shipping issues, which can limit your choice of solutions.

If you want to find out what current users and competitors of specific shopping carts have to say, as well as the point of view of the company behind the cart, one good place to look is Practical Ecommerce’s site. Obviously, it’s a great site for a lot of information, but since August of 2008, they have had a feature called “Cart of the Week” that focuses on shopping cart solutions. They interview a representative of the company who developed the cart, along with a business currently using the cart or a competitor of the cart, and others. It’s a great spot to find out what an actual user thinks are the strengths and weaknesses of a specific cart (in addition to the “company line” about the cart’s features) and that is the really attractive thing about this weekly column. As well, they always include is an analysis of the cart’s PCI compliance features, which we all know is extremely important in today’s ecommerce world if you want to be a responsible merchant and build trust among your customer base.

The latest cart featured is LiveMerchant, which has been around since 1999 — an incredible amount of time in the online world. And just as an aside, when Practical Ecommerce first began this weekly column, they estimated that there were over 300 shopping cart solutions available. Today, they have increased that number to 500. Wow.

About the Author

Frances Krug has worked in market research since graduating from UCLA with an MA and CPhil in Latin American history. As an editor and online content provider for the last 7 years, she currently is Associate Editor at iNET Interactive, where she also directs Search Marketing Standard's email marketing program.

Add Your Comments

  • (will not be published)

2 Comments

  1. Great post! http://www.zippycart.com is also a great resource, in fact it's considered one of the top shopping cart sofware review websites on the Internet. On ZippyCart, we work with a panel of ecommerce experts to thoroughly review hundreds of shopping cart solutions and then determine the best of the best. Each year we release our Top 10 Shopping Cart Solutions of the year. We also keep a running list of the top hosted solutions and the top licensed solutions out there. Launching this weekend is our ecommerce checklist, which will allow users to check off everything they need in a shopping cart solution and then get matched to the best solution available. We also provide customer reviews, interviews of each solution provider, expert reviews, and daily ecommerce news. Check it out and let me know what you think!

  2. Nancy

    I completely agree to Frances that there is a Jungle when you search for a shopping cart. However I would also like to mention that nothing is confusing if you know what you want. I wanted a shopping cart which is easy to implement, creates no trouble and great support. My friend recommended one. It is so good to be with them ;)