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Should I Submit My Site To Directories?

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If you ask a group of SEO experts about the value of directory submission for SEO you will probably get a variety of answers.  Some may have eliminated the practice from their link building strategy entirely since many directories were de-indexed with the Panda update that targeted quality content.  Others may still rely on it to varying degrees but may limit the number of directories that they submit to or only submit to directories that are niche-specific.  While it’s true that directory submission  is no longer a primary SEO technique (the focus now is on creating quality content and social sharing), for certain websites with the following traits, it can still hold some value:

1.  Sites with very few links

Since directory links hold very little value, they aren’t necessary for sites that have developed a lot of great inbound links naturally.  However, everybody needs to start somewhere.  A site that has very few inbound links may want to incorporate some directory submissions into the strategy.  It’s better than nothing and certainly isn’t going to hurt anything.  As time goes on and you are conducting other link building activities that hold more weight, you can scale back on the directory submission.

2.  Sites that aren’t yet trusted

The primary purpose of building links to your website is to gain search engine trust.  Inbound links serve as a “vote” for your website.  Another significant indicator of trust is the domain age and length of time that a site has been active.  A website that has aged typically has lots of natural links pointing to it already and directory submissions aren’t needed.  However, if your site is relatively new it hasn’t achieved that trust yet and inbound links are much more important.

If your website fits into either of these categories, it doesn’t mean that you should just start submitting your site to hundreds of directories.  It doesn’t work like that.  The search engines like to see links grow naturally over time.  If you go from 20 links to 200 links overnight, it looks fishy and could raise a red flag.  Submit to a few directories a month and follow these guidelines when determining where to submit:

1.  Go local

For a local business, local directory submission is beneficial because local directory listings can rank for a local search.

2.  Look for traffic

Check to see if the directory actually gets any traffic to it.  Many directories were created only for SEO and nobody has even heard of them.  Those aren’t worth it.

3.  Go niche

If you can find a directory that is related to your niche, get your site listed.  Not only does this provide a relevant link for SEO link building purposes, but it is also a place that target audience members are more likely to visit than a generic directory.

4.  Check the hosting information

For US-based businesses, avoid directories that are hosted overseas.  Stick to US-based directories of high quality.

Image: HandPointing from Shutterstock

About the Author

Nick Stamoulis is the President and Founder of http://www.Brick Marketing.com/. With over 12 years of experience, Nick has worked with hundreds of companies small, large and every size in between. Through his vast and diverse SEO, search engine marketing, and internet marketing experience, Nick has successfully increased the 
online visibility and sales of clients in all industries. He spends his time working with clients, writing in his blog, publishing the Brick Marketing SEO newsletter (read by over 130,000 opt-in subscribers!) and also finds time to write about SEO in some of the top other online publications,

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  1. The major search engines don’t seem to differentiate between website created for desktops and those for mobile devices. If you search for a hotel on your mobile phone you get a list of hotels but they may be mobile compatible or may not! We have just launched a FREE mobile website directory where only mobile compatible website are listed http://www.bizzy.mobi. This makes it easier when trying to find information about hotels, new cars, property and travel as you don’t have to zoom out or in as the website fits your device.