If you ask a group of SEO experts about the value of directory submission for SEO you will probably get a variety of answers.A� Some may have eliminated the practice from their link building strategy entirely since many directories were de-indexed with the Panda update that targeted quality content.A� Others may still rely on it to varying degrees but may limit the number of directories that they submit to or only submit to directories that are niche-specific.A� While ita��s true that directory submissionA� is no longer a primary SEO technique (the focus now is on creating quality content and social sharing), for certain websites with the following traits, it can still hold some value:
1.A� Sites with very few links
Since directory links hold very little value, they arena��t necessary for sites that have developed a lot of great inbound links naturally.A� However, everybody needs to start somewhere.A� A site that has very few inbound links may want to incorporate some directory submissions into the strategy.A� Ita��s better than nothing and certainly isna��t going to hurt anything.A� As time goes on and you are conducting other link building activities that hold more weight, you can scale back on the directory submission.
2.A� Sites that arena��t yet trusted
The primary purpose of building links to your website is to gain search engine trust.A� Inbound links serve as a a�?votea�? for your website.A� Another significant indicator of trust is the domain age and length of time that a site has been active.A� A website that has aged typically has lots of natural links pointing to it already and directory submissions arena��t needed.A� However, if your site is relatively new it hasna��t achieved that trust yet and inbound links are much more important.
If your website fits into either of these categories, it doesna��t mean that you should just start submitting your site to hundreds of directories.A� It doesna��t work like that.A� The search engines like to see links grow naturally over time.A� If you go from 20 links to 200 links overnight, it looks fishy and could raise a red flag.A� Submit to a few directories a month and follow these guidelines when determining where to submit:
1.A� Go local
For a local business, local directory submission is beneficial because local directory listings can rank for a local search.
2.A� Look for traffic
Check to see if the directory actually gets any traffic to it.A� Many directories were created only for SEO and nobody has even heard of them.A� Those arena��t worth it.
3.A� Go niche
If you can find a directory that is related to your niche, get your site listed.A� Not only does this provide a relevant link for SEO link building purposes, but it is also a place that target audience members are more likely to visit than a generic directory.
4.A� Check the hosting information
For US-based businesses, avoid directories that are hosted overseas.A� Stick to US-based directories of high quality.
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