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Silo Your Content
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About the Author
Joe Whyte has been developing, managing and implementing successful, innovative, bleeding edge digital marketing strategies for Fortune 500 companies for over 7 years.


Good post Joe. The silo structure does make sense and should help with ranking for more long tail keywords.
Hey, great post Joe! Glad to see the Search Engine Marketing Standard took you on. You need to keep on covering great topics like this one, because you really are a damn good SEO/SEM and the industry needs more informative folks like you.
Nice post Joe:
I personally am an advocate of using information silos as well, the only downside is getting users back the root category once they drill-deep into a silo. The upside however is tremendous for increasing continuity and relevance for spiders which translates into a steady growth of inbound organic traffic.
I have had a crack at the concept of information silos. Am not the slightest technical. So it has been a real challenge attempt to effectively implement this solution.