Effective keyword research is an important part of any online marketing campaign. Without being able to identify the keyword(s) our target market is searching for, we would simply have to guess at their intentions. Fortunately, keyword research tools are available to vastly improve our insight into the keywords we need to target.
The classic keyword research tools (such as KeywordDiscovery and Wordtracker) mine data from a sampling of Internet users through agreements with Internet Service Providers (ISPs), meta search engines, search toolbars, etc. However, they do not yet offer real-time search intelligence or insight into keyword use in social environments such as Facebook, Twitter, and bookmarking sites. And increasingly there are specific situations where keyword research in social media fulfills unique and specialized needs that the more standard keyword research tools are not designed to fulfill. Here are a few that come to mind: