Synopsis – What do businesses mean when they say they do “social video”? Is it just about creating an interesting video and distributing it on YouTube and other social networks? Or is there more to it? In his article “Social Video Marketing: A New Competitive Advantage,” Grant Crowell explores what makes a video for business truly social, the special relationship between social video and search marketing, and tips for search marketers on starting to use social video in business today.
Social Video Marketing: A New Competitive Advantage
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About the AuthorGrant Crowell (11 Posts)
Grant Crowell is the CEO for Grantastic Designs, a search marketing and usability firm, and Senior Analyst of ReelSEO.com, a video solutions publication for online marketers.