The name of the game in today’s online marketing is user engagement. Paying close attention to the interaction development state of the design process is a great start, but user engagement doesn’t stop there. If you run a blog, adding commenting and social networking features can foster great conversations between you and your readers. Sadly, traditional blog interaction methods suffer from poor interactions.
Highlighter, a recently released, free WordPress plugin is good news for all blog owners who are keen on improving their visitors’ experience and getting them more engaged. It is bundled with very useful features for expanding options to share and comment on inline content, including:
1. Commenting by highlighting text
Users don’t need to go to the end of the post to comment — they can do so as they read, and their comments will be attached to the text they selected. These comments appear at the end of the post, too, but by giving readers this new option, you are making your conversation with them even more tangible.
2. Sharing by highlighting text
Social networking will be specifically simplified with the help of this plugin since the need of copying and pasting selected parts of your content into, for example, Twitter, will be faster and more efficiently done. Highlighter will automatically fill out a new social network post with the phrase that has been highlighted and the URL of the web page it came from.
You can watch the video at the project’s website (http://highlighter.com) for more detailed information on how to install and customize Highlighter.
Aside from the plethora of features, Highlighter could actually replace the need for other social media plugins and simplify the look of your user interface overall. It will, of course, depend on your personal needs, but one thing is for sure — the conversation happening between you and your readers will be far more insightful and valuable, and it’ll come closer to being a real conversation after all.