The Power of Analytics: Potential Unleashed
Understanding the analytical side of search engine marketing is a process that many feel is beyond their ability. The authors in this collection focus on the accessibility of metrics to all involved in online business and offer explanations and examples to help ease you into things.
- Full Throttle With PPC And Google Analytics by Guy Hill (Summer 2009, Issue 13)
- Venturing Beyond the Acronyms Of Success Metrics by Michelle Stern
(Winter 2009/10, Issue 15)
- Learning To Run: Web Analytics With Avinash Kaushik (Summer 2010, Issue 17)
- The Wheat And Chaff Of Search Analytics by Andrew Spoeth (Fall 2010, Issue 18)