Strategizing Social Media: Tools We Like And Follow

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Synopsis — There’s no denying that social media is hot! It’s not only become extremely popular as a way for people to keep up with their friends and family, but is also making strong inroads into business use. As such, it’s rapidly reaching the point of necessity for almost any size of business to explore social media options as a means of spreading the news about a business as well as marketing and selling products and services via social media. However, it’s equally imperative that when a business starts to delve into social media as a marketing device they realize that there is more to it than making a few posts and tweets — like any marketing campaign, there is a lot of work needed to make it effective and create real value.

In her article, “Strategizing Social Media: Tools We Like And Follow,” Melissa Fach looks into the process of strategizing social media. She begins with ideas around creating a social media campaign, delving into marketing strategies and social media. Following this, Melissa analyzes free tools — four tools for marketing strategies on social media, five tools to make your life easier when marketing on social media, and finishes up with four tools to help you evaluate influence. In addition, she lists a number of paid social media tools under $1,000 per month for those looking for more complex solutions.

The complete article follows …

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