by Ross Dunn
Website owners often make recurring mistakes marketing their site as though they were the first to ever market one — all in an effort to get ahead of their competitors and attain greater visibility. But why reinvent the wheel when there is a simple way to get your mitts on the blueprints and improve the site instead?
In this case, the blueprints can be had quite easily by researching the methods your successful competitors have used to get to the top. By digging into the tried and true online marketing concepts we all should pay attention to (link building, reputation building, on-site optimization, etc.), any particularly successful methods of achieving results used by your competitors can be uncovered.
Have you ever spied on your competitors? If so, what are some of the tactics/tools you found to be helpful?
