Posts Tagged ‘Ad Optimization’

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PPC Ad Copy Optimization Through Differentiation

A sure fire way of losing the PPC battle is to approach it with a me-too strategy. Simply looking at what the competition is doing and trying to replicate their tactics won’t maximize the campaign potential. What is needed is creativity and testing, testing, and more testing. If your competitors are touting “50% off,” even if you can match it, don’t simply do the same, but test to instead promote “half price.” With proper execution...

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Seven Habits of Highly Effective SEM, Part III: Creating the Right Ad Text

I often tell prospective search engine marketers that to be good at SEM you need to be good at three college courses: statistics, psychology, and creative writing. Creating good ad text is probably the one SEM skill that combines all three of these skill sets. Here are my top tips for creating and optimizing effective ad text.

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Few businesses succeed without a promising Internet presence
and a strong social media marketing plan.

How effective is your plan? Where will you turn to find out?

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