I recently ran into a service that Google offers to all of its AdWords customers, and it caught me by surprise at how lackluster the results were. The service is an AdWords optimization plan, but what I was looking at…
1 Comment »Posts Tagged ‘AdWords’
Reconsidering The AdWords Content Network
Rebecca Appleton
July 1st, 2009
Tags : ArticlesAs a qualified AdWords Professional, one of the first pieces of advice I give to new clients is that the automated option for ‘search and content’ be turned off, leaving adverts that only display on Google’s search results pages. I…
2 Comments »9 Tips for Organizing Your PPC Campaigns
Walshkc
May 27th, 2009
Tags : White PapersAlthough often presented as a clear and straightforward marketing environment, pay-per-click advertising is still a complex process. One of the more obvious difficulties one is faced with when managing a large PPC campaign is the need for clear organizational structure.…
1 Comment »Editor’s Picks: March 23-27, 2009
Andrey Milyan
March 27th, 2009
Tags : ArticlesHopefully, many of you are still digesting the ton of information presented at this year’s SES New York. If you were not able to attend, here are some snippets of search marketing wisdom published this week.
No Comments »The Importance of Keyword Choice In A Sluggish Economy
Rebecca Appleton
March 10th, 2009
Tags : Articles, Pay-Per-ClickFeeling the pinch? Along with appropriate ad text, keyword choice predetermines a lot about the success of a campaign and how expensive, or economical, it will grow to be.
3 Comments »Money Saving Pay-Per-Click Tips
Rebecca Appleton
March 3rd, 2009
Tags : Articles, Pay-Per-ClickThis month I’ve been thinking more and more about saving money and the opportunity to turn a necessity into an opportunity.
3 Comments »Editor’s Picks: January 12-16, 2009
Andrey Milyan
January 16th, 2009
Tags : ArticlesHope you all had a productive week. Here are some resources from this week you might have missed.
Challenges of social media marketing. Not every piece of content or a widget designed to grab attention and links on the social media sites…
1 Comment »8 Lessons From 2008 To Help In 2009 (Part 1 of 2)
Rebecca Appleton
January 12th, 2009
Tags : Articles, General SEMIf 2008 taught us anything, it was the value of search engine marketing in a recession. While banks went broke and high street stores suffered dramatic falls in foot traffic, online sales flourished. In many ways the last 12 months…
No Comments »Editor’s Picks: January 5-9, 2009
Andrey Milyan
January 9th, 2009
Tags : ArticlesAs the editor of a search engine marketing magazine, I have to do a lot of reading. The industry might not be moving at the speed of light, as many claim, but it is evolving rather quickly and as a…
3 Comments »PPC Conversion Landslide – Exploring a Slippery Slope
Kevin Gold
July 16th, 2008
Tags : Articles, Pay-Per-ClickIs there ever a time when a paid search marketer can stop optimizing their campaigns and just sit back reaping the benefits of a previous job well done? This is a question I have asked myself many times over the…
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