I recently ran into a service that Google offers to all of its AdWords customers, and it caught me by surprise at how lackluster the results were. The service is an AdWords optimization plan, but what I was looking at was anything but optimized. I believe there were good intentions with the plan, but it was so far off the mark that I could hardly pull any positive data from it to incorporate into the...
Posts Tagged ‘AdWords’
Reconsidering The AdWords Content Network
As a qualified AdWords Professional, one of the first pieces of advice I give to new clients is that the automated option for ‘search and content’ be turned off, leaving adverts that only display on Google’s search results pages. I do this because time and time again the default search-and-content option delivers weak campaigns, poor conversion rates, and spiraling costs. However, this is also somewhat unfair, as a content campaign can actually add real value....
9 Tips for Organizing Your PPC Campaigns
Although often presented as a clear and straightforward marketing environment, pay-per-click advertising is still a complex process. One of the more obvious difficulties one is faced with when managing a large PPC campaign is the need for clear organizational structure. Poorly organized accounts will almost certainly waste money while generating subpar-quality traffic to your website. This report, produced by Lyris, Inc., outlines nine surefire strategies for organizing PPC campaigns on Google AdWords (although most apply...
Editor’s Picks: March 23-27, 2009
Hopefully, many of you are still digesting the ton of information presented at this year’s SES New York. If you were not able to attend, here are some snippets of search marketing wisdom published this week.
The Importance of Keyword Choice In A Sluggish Economy
Feeling the pinch? Along with appropriate ad text, keyword choice predetermines a lot about the success of a campaign and how expensive, or economical, it will grow to be.
Money Saving Pay-Per-Click Tips
This month I’ve been thinking more and more about saving money and the opportunity to turn a necessity into an opportunity.
PPC Conversion Landslide – Exploring a Slippery Slope
Is there ever a time when a paid search marketer can stop optimizing their campaigns and just sit back reaping the benefits of a previous job well done? This is a question I have asked myself many times over the past seven years. While managing PPC campaigns against various performance metrics including cost per action and conversion (e.g. visitor to action completion), I continually have discovered that if I am not actively adjusting bids, testing...
