On an old episode of Penn & Teller, they addressed numbers, stating at one point, “Numbers don’t lie; the people who use them do.” This couldn’t be more true when interpreting web analytic data. My last post talked about errors matching PPC data with your analytics. This lesson concerns common misinterpretations of data within Google Analytics. When I take on a new contract, I typically sit down with my client and talk with them about...
Posts Tagged ‘Analyze this’
Few businesses succeed without a promising Internet presence
and a strong social media marketing plan.
and a strong social media marketing plan.
How effective is your plan? Where will you turn to find out?
Click here to SubscribeAnalyze This! Lesson Two: Issues Affecting Accurate Reporting
In my last post, I talked about the different types of data collecting methods for web metrics and the disadvantages and advantages of each. In this week’s post, we are going to discuss issues affecting data collecting accuracy. The first involves cookies. Everyone’s heard of cookies (yes, the non-edible kind, sorry, Mrs. Fields). Cookies are small text messages that a web server transmits to a web browser so that it can keep track of a...
Few businesses succeed without a promising Internet presence
and a strong social media marketing plan.
and a strong social media marketing plan.
How effective is your plan? Where will you turn to find out?
Click here to Subscribe