The need to understand what triggers a particular sale is at the top of the list for any B2B company, large or small. Most web analytics solutions on the market today can only track the “last click,” meaning the last action that led to a sale. Very few smaller B2B companies track multiple points of influence on their marketing campaigns. In this report, Business.com offers some findings from its recent survey of over 27,000 B2B...
Posts Tagged ‘B2B’
Few businesses succeed without a promising Internet presence
and a strong social media marketing plan.
and a strong social media marketing plan.
How effective is your plan? Where will you turn to find out?
Click here to SubscribeB2B Search Marketing Strategy Guide: Advice From the Pros
Search engine marketing has proven itself time and again as a reliable and profitable marketing channel. In terms of ROI and the control it offers to business of all sizes, search engine marketing stand in a category of its own. In this report, Business.com offers some of the battle-tested B2B search marketing strategies collected via a survey of 144 search marketing agencies. The scope of this white paper encompasses both paid search advertising and search...
Improving Lead Quality in B2B Search Marketing
Long before the Internet, leads were a primary source of customers for business-to-business firms. The emergence of search engine marketing as a powerful marketing channel has brought new possibilities to the old lead generation game, but also new challenges. Online campaigns can quickly boost the value of leads, but they may also hurt their quality. This white paper from Business.com deals with the issue of poor quality leads from B2B search engine marketing campaigns. The...
Few businesses succeed without a promising Internet presence
and a strong social media marketing plan.
and a strong social media marketing plan.
How effective is your plan? Where will you turn to find out?
Click here to Subscribe