In our Winter 2009/2010 issue, the cover story was titled “Risky Business: A Tour Through The BuyerSphere Project,” a presentation of Enquiro’s BuyerSphere Project, an ongoing study in online behavior and buying trends, by its president and popular conference speaker Gord Hotchkiss. Gord’s article focused on the back story of the project — what led the folks at Enquiro to decide to undertake the study of B2B buyer behavior. The research came about largely as...
Posts Tagged ‘behavioral’
OMMA Behavioral
Title: OMMA Behavioral Location: San Francisco, CA Visit Conference: Click here Description: “When the going gets tough, the tough start targeting. The best response to a challenging environment is smarter, more efficient marketing and knowing your customers better than ever. As budgets shrink, CPMs decline, and everyone hunkers down for a rough year, behavioral targeting is promising to deliver ROI just when we need it. In this “recession edition” of OMMA Behavioral we get down...
