One aspect of the search world that I think those involved in online marketing don’t set aside enough time to consider involves what lies behind the whole notion of online and search engines. In other words, what drives people to use a search engine? Why do we search online? What motivates us to continually refine our queries? Can a search engine really know what a specific person is looking for? All valid questions, and all...
Posts Tagged ‘behavioral marketing’
OMMA Behavioral
Title: OMMA Behavioral Location: San Francisco, CA Visit Conference: Click here Description: “When the going gets tough, the tough start targeting. The best response to a challenging environment is smarter, more efficient marketing and knowing your customers better than ever. As budgets shrink, CPMs decline, and everyone hunkers down for a rough year, behavioral targeting is promising to deliver ROI just when we need it. In this “recession edition” of OMMA Behavioral we get down...
