When it comes to SEO, blogging is a very basic and understandable strategy for any company to get on board with. Whether it is handled internally by someone in a PR, retention, or corporate communications role, or by an outside agency, the initial pitch for starting a blog in regards to SEO is to help gain relative and quality links. And we all know that acquiring links is one of the cornerstones to a successful...
Posts Tagged ‘Blogging’
How Long Should A Blog Post Be? Do Statistics Tell The Tale?
I wanted to share with you a recent article from one of my favorite blogs, ViperChill. ViperChill is all about viral marketing, but so much more. Its author, Glen Allsop, is just starting into his 20s and has already achieved more online than most of us dream of accomplishing in our entire careers. He recently returned from a hiatus from ViperChill and I — for one — am very happy to have his entries appear...
5 Tips To Blogging Your Way to Affiliate Success
If you’re cash-strapped or simply looking for a way to make a few extra dollars from your online marketing efforts, you may be tempted to try affiliate marketing this year. The good news is that your existing social media outlets can be used as a platform for integrating affiliate marketing. Your established readership is already primed to consider your opinions, making it a lucrative opportunity when used correctly. There’s also little to do in terms...
Blogging For SEO
When it comes to off-page SEO tactics, blogging may be one of the most under-utilized — yet best-performing — ways to move up the organic ranks with search engines. Let’s take a look at why blogs work for SEO and how to set up and optimize a blogging campaign. The key as to why blogs look so good in the eyes of the search engines is their frequency of updated new content. Many blogs are...
Editor’s Picks: June 15-19, 2009
Strategic link building. Linking has been with us since the dawn of the Internet era. Links facilitate browsing, and without them searching would be close to impossible. Links are also vital in ranking, and most search marketers have focused on link building as a fundamental strategy in any SEO campaign. These days content link building is the strategy of choice, but it is certainly not the only one out there. Lee Odden, who has always...
Editor’s Picks: March 30-April 3, 2009
User-generated content and search marketing. You’ve probably seen a number of sources talking about integrating user-generated content (UGC) into your websites for SEO or SMO purposes. There is another side to this story since UGC sites can also serve as great sources for quality links. Alysson Fergison has a nice list of the most popular UGC sites with some explanation why each one is worthwhile.
