The internet is a fiercely competitive arena, and no fight is more fiercely fought than the battle to be on page one of Google. For those with smaller online marketing budgets, it’s often not possible to buy a slot at the top end of the results via a pay-per-click campaign, as the cost is simply too prohibitive. Likewise, with most major retailers now online, a search engine optimization campaign can also be a costly endeavor...
Posts Tagged ‘Branding’
Editor’s Picks: May 18-22, 2009
Juiceless links. Although all links are equal in the eyes of the user, some are more equal than others when it comes to SEO. By now it’s well understood that .edu, .gov and other authority sites are valuable sources of link juice and marketers are always concerned with the quality of those links. However, you need to evaluate such links carefully before you jump on the opportunity to acquire a few. At times these links...
Editor’s Picks: April 6-10, 2009
Marketing on Wikipedia. Search marketers tend to have a love-hate relationship with Wikipedia. Some complain about the lack of transparency in what gets approved and what doesn't, while others resort to outright spamming.
How To Scare Your Readers, Dilute Your Brand & Squander Link Equity with Tiny URLs
Tiny URLs are convenient and very effective at doing exactly what they’re designed to do. They turn a long and/or ugly URL into something short-and-sweet. This gets around URL length limitations on some websites; and they do just look neater sometimes.
