Posts Tagged ‘Branding’

3 Tips For Making Your Website Stand Out From The Crowd

The internet is a fiercely competitive arena, and no fight is more fiercely fought than the battle to be on page one of Google. For those with smaller online marketing budgets, it’s often not possible to buy a slot at the top end of the results via a pay-per-click campaign, as the cost is simply too prohibitive. Likewise, with most major retailers now online, a search engine optimization campaign can also be a costly endeavor...

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Editor’s Picks: June 22-26, 2009

Negative reviews and your business. With the rise of social media and increased customer reliance on consumer reviews, many businesses dread negative comments and try to avoid them at all costs. This makes a lot of sense and there are a lot of firms out there offering online reputation management services. However, believe it or not, negative reviews are not all bad for your business. Matt McGee has an excellent article out this week where...

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Editor’s Picks: May 18-22, 2009

Juiceless links. Although all links are equal in the eyes of the user, some are more equal than others when it comes to SEO. By now it’s well understood that .edu, .gov and other authority sites are valuable sources of link juice and marketers are always concerned with the quality of those links. However, you need to evaluate such links carefully before you jump on the opportunity to acquire a few. At times these links...

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Editor’s Picks: April 6-10, 2009

Marketing on Wikipedia. Search marketers tend to have a love-hate relationship with Wikipedia. Some complain about the lack of transparency in what gets approved and what doesn't, while others resort to outright spamming.

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Editor’s Picks: March 2-6, 2009

Personal brand development. Search marketing industry has a lot of strong personalities that were able to make a name for themselves over the years.

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How To Scare Your Readers, Dilute Your Brand & Squander Link Equity with Tiny URLs

Tiny URLs are convenient and very effective at doing exactly what they’re designed to do. They turn a long and/or ugly URL into something short-and-sweet. This gets around URL length limitations on some websites; and they do just look neater sometimes.

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